Blog

Why Marketing Matters During COVID-19

COVID-19 has changed almost everything about the way we do business and the way we live our lives. If you find yourself wondering how you are going to make it through to the other side, you are not alone. Many businesses are concerned about their finances...

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Stopping SEO: Will I Lose Rankings and Traffic?

In short, yes The thing with SEO is that it doesn’t have an end date. It’s a long term commitment that lasts as long as the life of your business. When you close your business, you can stop doing SEO. So, when our clients ask if they can take a break from...

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Google Reviews Come Under The Spotlight

Two recent court rulings have highlighted the increasing number of people being held to account for writing defamatory online reviews. One case involves an anonymous user, the other a reviewer who was proven to never have been a client of the business in...

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Death Of The Cookie

Google announced this week it plans to kill the cookie completely by 2022.On Tuesday, Justin Schuh, Google's director of Chrome Engineering, wrote on the Chromium Blog:“...we plan to phase out support for third-party cookies in Chrome. Our intention is to...

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Brands on TikTok: Should I Create an Account?

TikTok installs have exceeded one billion worldwide, the company is currently valued at 75 billion and 1.5m Australians are using the app every month, yet there are surprisingly few brands using it. As the app’s popularity continues to grow, it’s worth...

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New Phones Coming Out In 2020

Samsung’s Galaxy Fold launched in Australia last month to mostly positive reviews. Despite its great specs and performance, there are a few drawbacks, namely the $3000 price tag and concerns over the durability of the screen. With the 2nd Generation...

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Latest Digital Marketing Stats From Around The World

The digital marketing world is always in a state of flux. Consumers change their demands all the time, and it is our job to stay on top of how these wants evolve and transform. A combination of research, upskilling and technical knowledge helps us stay...

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What Is a Target Market & How to Identify Yours

A marketing strategy needs to be targeted towards a specific audience in order for it to work. For example, if you are a fashion label selling vintage dresses, you might have more success if you focus on a small, specific market rather than trying to...

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What Is Social Proof: Tips For Small Business

Social proof is not a new term. Studies examining the way the way people are influenced by the behaviours and opinions of those around them were first conducted in the 1930s. Robert Cialdini later defined this phenomenon as social proof in his 1984 book,...

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Future of SEO 2019 and Beyond

SEO is one of those terms that gets thrown around a lot, but few (especially if they say SEO optimization!) really understand what it means. Regardless of how much you think you know about SEO, it is always the subject of much conjecture and it is always changing....

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Google Purchases: Is Google Tracking Me?

Have you heard of a page in your Google account called “purchases”? If you haven't, you are not alone. Until as recently as last week, the majority of us were not aware that Google is tracking your online purchases via receipts in your gmail. For many...

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Why Website Hosting Matters

  Website hosting is one of those essential services that isn’t widely understood. The decision of where to host a website is often made on the spur of the moment with price the determining factor. However, who you choose as your web host...

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