Blog

Do I Need Google Ads For My Business?

Do I Need Google Ads For My Business?

Most of our clients are aware of online advertising, but usually they're not exactly sure what it is, or whether it is a worthy investment for their business. There are different types of online advertising, including social media advertising, email marketing and...

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Social Media for Business: Are You Stuck in the Past?

Social Media for Business: Are You Stuck in the Past?

As a business owner, social media is one of the most valuable tools you have at your disposal. But, like everything in the digital world, social media best practice changes all the time. Consider these social media statistics from 2020.If you've been relying on the...

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Why Mobile SEO Should Be Your #1 Priority in 2020

Why Mobile SEO Should Be Your #1 Priority in 2020

We know that Google has been prioritizing mobile-friendly websites since 2018, but starting this month, Google is switching to mobile-first indexing for the whole web."From our analysis, most sites shown in search results are good to go for mobile-first indexing, and...

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Google Reviews Come Under The Spotlight

Google Reviews Come Under The Spotlight

Google Reviews Update August 2020 This post was originally published in Feb, 2020. These are the latest updates on the Dr Kabbabe case. In June, Optus was served with a subpoena to hand over further information about the identity of the anonymous user who left the...

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Latest Digital Marketing Stats From Around The World

Latest Digital Marketing Stats From Around The World

The digital marketing world is always in a state of flux. Consumers change their demands all the time, and it is our job to stay on top of how these wants evolve and transform. A combination of research, upskilling and technical knowledge helps us stay ahead of the...

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Do I Need A Website In 2020?

Do I Need A Website In 2020?

A lot of people think that a website is no longer necessary in 2020 because of social media. However, to market and grow your business effectively, a website is still the key to your customers finding your business.  Whatever industry you are in, if you...

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Why Marketing Matters During COVID-19

Why Marketing Matters During COVID-19

COVID-19 has changed almost everything about the way we do business and the way we live our lives. If you find yourself wondering how you are going to make it through to the other side, you are not alone. Many businesses are concerned about their finances...

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Stopping SEO: Will I Lose Rankings and Traffic?

Stopping SEO: Will I Lose Rankings and Traffic?

In short, yes The thing with SEO is that it doesn’t have an end date. It’s a long term commitment that lasts as long as the life of your business. When you close your business, you can stop doing SEO. So, when our clients ask if they can take a break from...

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Death Of The Cookie

Death Of The Cookie

Google announced this week it plans to kill the cookie completely by 2022.On Tuesday, Justin Schuh, Google's director of Chrome Engineering, wrote on the Chromium Blog:“...we plan to phase out support for third-party cookies in Chrome. Our intention is to...

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Brands on TikTok: Should I Create an Account?

Brands on TikTok: Should I Create an Account?

TikTok installs have exceeded one billion worldwide, the company is currently valued at 75 billion and 1.5m Australians are using the app every month, yet there are surprisingly few brands using it. As the app’s popularity continues to grow, it’s worth...

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New Phones Coming Out In 2020

New Phones Coming Out In 2020

Samsung’s Galaxy Fold launched in Australia last month to mostly positive reviews. Despite its great specs and performance, there are a few drawbacks, namely the $3000 price tag and concerns over the durability of the screen. With the 2nd Generation...

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What Is a Target Market & How to Identify Yours

What Is a Target Market & How to Identify Yours

A marketing strategy needs to be targeted towards a specific audience in order for it to work. For example, if you are a fashion label selling vintage dresses, you might have more success if you focus on a small, specific market rather than trying to...

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