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Latest Digital Marketing Stats From Around The World

The digital marketing world is always in a state of flux. Consumers change their demands all the time, and it is our job to stay on top of how these wants evolve and transform. A combination of research, upskilling and technical knowledge helps us stay...

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What Is a Target Market & How to Identify Yours

A marketing strategy needs to be targeted towards a specific audience in order for it to work. For example, if you are a fashion label selling vintage dresses, you might have more success if you focus on a small, specific market rather than trying to...

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What Is Social Proof: Tips For Small Business

Social proof is not a new term. Studies examining the way the way people are influenced by the behaviours and opinions of those around them were first conducted in the 1930s. Robert Cialdini later defined this phenomenon as social proof in his 1984 book,...

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Future of SEO 2019 and Beyond

SEO is one of those terms that gets thrown around a lot, but few (especially if they say SEO optimization!) really understand what it means. Regardless of how much you think you know about SEO, it is always the subject of much conjecture and it is always changing....

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Google Purchases: Is Google Tracking Me?

Have you heard of a page in your Google account called “purchases”? If you haven't, you are not alone. Until as recently as last week, the majority of us were not aware that Google is tracking your online purchases via receipts in your gmail. For many...

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Why Website Hosting Matters

  Website hosting is one of those essential services that isn’t widely understood. The decision of where to host a website is often made on the spur of the moment with price the determining factor. However, who you choose as your web host...

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Why Your Local Business Needs a Website in 2019

Do I need a website for my small business in 2019? 100% Yes Here’s why a website is the key to your customers finding your business Why Do I Need a Website? Whatever industry you are in, if you are a local business, you need a website. In fact, according to SEO...

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YouTube SEO: 3 Tips

YouTube is a popular site. In fact, after Google, it is the second most visited site on the internet. However, it is also a crowded site with thousands of videos uploaded every minute. So how do you get your YouTube video to rank when there’s so much competition? By...

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Optimize Your Google My Business Listing: 3 Quick Tips

A Google My Business Listing is an essential tool for every local business. And while it is a fairly simple tool to use, you should avoid simply claiming your listing and forgetting about it. Filling in only the basic information means you aren’t making the most of...

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New Data Breach Legislation Explained

The deadline for the new PCI DSS regulations might have passed, but that doesn’t mean all businesses are compliant. If you’re not up to date with the latest PCI DSS, your systems may not be safe and your company could be subjected to fines. The question of what...

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Importance Of Mobile Friendly Websites 2018

Fact: 57% of all web traffic is from smartphones and tablets.   Fact: Mobile searches produce different results from desktop searches 80% of the time.   Fact: If your website isn’t optimized for mobile devices you are losing business   In 2018, a...

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Are Bing Ads Worth It?

Who Uses Bing? There are people using Bing? Yes While it’s easy to assume that everyone is using Google, statistics show us that Bing has a substantial number of users and a growing market share (particularly in the US). Consider the following figures (source) There...

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