COVID-19 has changed almost everything about the way we do business and the way we live our lives. If you find yourself wondering how you are going to make it through to the other side, you are not alone. Many businesses are concerned about their finances and the wellbeing of their employees as they continue to work from home. In an economic downtown, marketing budgets are usually the first to be slashed. However, before you press the pause button, you may want to consider the implications of going into a marketing hibernation. You don’t have to spend big, but you do need to keep going if you want to survive.
Continue With SEO
SEO is a long-game. It requires constant attention and a lot of patience. Even if you choose to reduce your PPC budget, or stop it completely, definitely do not reduce your SEO spend.
No doubt Google will continue with its algorithm updates to ensure people are receiving the most relevant and accurate information. If you stop your SEO, you risk losing organic rankings and all the hard work you have put in so far will go to waste.
“I personally believe that companies that continue to execute on their planned digital marketing campaigns, and more specifically, on their planned content and conversion strategies around SEO as an acquisition channel, will be poised for faster (and more effective) recovery when we come out the other side.”
– Nick Eubanks, CEO of From the Future
People are searching in greater volumes now than ever before. So rather than pause your SEO campaign, it is vital you maintain it, and if you have the resources, increase it.
Post Useful Content On Social Media
In challenging times like these, people want clear messaging and information that is both accurate and useful. Think about what your customers might want to know in the current climate and come up with a social media strategy that speaks to them. Let your customers know you are here to help them and find ways to be positive and kind while still getting your message out there.
Update Your Google My Business Profile
Keeping your customers informed is paramount in times of uncertainty. If your operating hours have changed, or there are alterations to the products and services you are able to offer, make sure you update your business profile on Google. It’s a quick and easy way to make sure your customers know what to expect from your business. You can even mark your business as temporarily closed if necessary.
Once you’ve made the adjustments make sure you spread the work on your social media accounts. It’s also a good idea to have a COVID-19 update on the homepage of your website.
Government Help For Businesses
If your business is struggling to adapt to the new business environment, there are plenty of online resources and other assistance options you can turn to for support.
Financial support for businesses and employers includes:
- Jobkeeper Payment
- Boosting cash flow for employers
- Increasing the instant asset write-off
- Backing business investment
Safework Australia has detailed information on COVID-19 work health and safety including what to do if a worker has COVID-19 and managing health risks in the workplace.
And if you need any help or advice with your digital marketing during COVID-19, don’t hesitate to get in touch with our expert team. We are here to help.