Do I need a website for my small business in 2019?
Here’s why a website is the key to your customers finding your business
Why Do I Need a Website?
Whatever industry you are in, if you are a local business, you need a website. In fact, according to SEO Experts Moz:
There are some very good reasons why as well as statistical proof to back it up. The most important of all is that your potential customers are unlikely to trust a business without a website. In the digital age, consumers expect local businesses to have an online presence, including a website, and there’s a strong chance they won’t even consider your business if you don’t. Most of us spend considerable time on our mobile devices, (according to Deloitte’s 2018 Technology, Media and Telecommunications Predictions Report, Australia’s smartphone penetration is between 90 and 95%), so it goes without saying that potential customers in your area will be searching for you online. And if they can’t find you? You won’t get their business.
Your Website Is Key To Ranking Locally
Google has changed (as it always has, and will continue to do). Gone are the days when Google would bring up a list of local businesses and take you directly to their website for the next step. In fact, Google is the new homepage for local business. Referred to as zero-click SERP’s or no-click SERP’s, the idea is to keep users within Google to generate revenue.
“…a user looking at a Google Knowledge Panel can get basic business info, make a phone call, get directions, book something, ask a question, take a virtual tour, read microblog posts, see hours of operation, thumb through photos, see busy times, read and leave reviews. Without ever having to click through to a brand’s domain, the user may be fully satisfied.”
So wouldn’t this mean that a website is unnecessary? No. The opposite is true. Data shows that there is a correlation between local results and organic rankings. So, to maintain SERP visibility, you need to have a responsive website with relevant content and good usability.
While Google may not be driving users to individual websites as much as it used to, a well-designed website will greatly improve your chances of appearing in the local search engine results pages and increasing your customer base.