Blog

How Often Should I Rebuild My Website?

If your company has recently undergone a major rebranding, it’s likely a website redesign will be a part of that process. But what if it’s just business as usual? When is the right time to refresh or rebuild your website? Many articles will tell you that a website...

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Why Is Link Building Important For SEO?

Like every aspect of SEO, link building has been through its ups and downs. The ongoing Google Penguin updates between 2012 and 2016 penalised websites that contained unnatural or unrelated links, resulting in a rethink of link building strategies across the globe....

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Understanding SEO: A Realistic Timeline

The most important thing to understand about SEO is that it takes time. Naturally, our clients are not always thrilled to hear this, but it is the truth. The aim of SEO is to get your website ranking and keep it ranking, so an effective SEO strategy requires long-term...

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Facebook Data Scandal: A 5-Minute Guide

By now most Facebook users have heard of the data firm Cambridge Analytica and know there was a security breach. But what exactly happened and who has it affected? Most importantly, what should we be doing now if our accounts were accessed? We decided to write this...

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Should I Be Using Email Marketing in 2018?

Email marketing has been around since the Internet became ubiquitous in the mid-1990’s, so it’s no wonder, that in 2018, many businesses are questioning whether this method of communicating with customers is still effective. The answer is yes. However, as marketing...

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Proposed Australian Domain Name Changes Explained

Just recently, the .au Domain Administration or auDA announced a review into how we use domain names. A number of reforms have been proposed in the discussion paper including dropping the ubiquitous ".com." Before any changes are made, a series of public forums will...

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Do I Need Google AdWords For My Business?

One of our most frequently asked questions, “Should I Be Using Google Adwords?” suggests that a lot of businesses are aware of this service, but don’t fully understand what it can do for them. Our answer? Yes, Google Adwords (also known as PPC Advertising) is a great...

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What Makes An Effective Logo in 2017?

Does your business have a logo? If not, why not? Put simply, a logo is a visual representation of your business. Us humans are visual beings, so it makes sense that your logo forms a core part of your brand identity. While technically a logo is a graphic symbol and a...

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Demystifying the Email List: Is it A Must for a Business?

What do you think is the leading driver of sales for small businesses? Is it local advertisements? Cold calling? Is it social media or your business blog? While all of those things are absolutely beneficial, when it comes to increasing leads and sales, there may be no...

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Where to Direct Your Social Media Energy

As a small business owner, you’ve likely heard on repeat the fact that you need to have a social media presence. Well, we’re not here to contradict that, but to help make the process easier. Many business owners shy away from social media because, at first glance, it...

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Do You Need a Professional Content Writer?

So you’ve taken the major (and vital) step of hiring a professional web designer. Now your business website is on its way towards standing out and bringing you the leads and sales you’re searching for. Expert web design is a huge part of a successful web marketing...

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