Blog
What Is a Target Market & How to Identify Yours
A marketing strategy needs to be targeted towards a specific audience in order for it to work. For example, if you are a fashion label selling vintage dresses, you might have more success if you focus on a small, specific market rather than trying to...
What Is Social Proof: Tips For Small Business
Social proof is not a new term. Studies examining the way the way people are influenced by the behaviours and opinions of those around them were first conducted in the 1930s. Robert Cialdini later defined this phenomenon as social proof in his 1984 book,...
Future of SEO 2019 and Beyond
SEO is one of those terms that gets thrown around a lot, but few (especially if they say SEO optimization!) really understand what it means. Regardless of how much you think you know about SEO, it is always the subject of much conjecture and it is always changing....
Google Purchases: Is Google Tracking Me?
Have you heard of a page in your Google account called “purchases”? If you haven't, you are not alone. Until as recently as last week, the majority of us were not aware that Google is tracking your online purchases via receipts in your gmail. For many...
Why Website Hosting Matters
Website hosting is one of those essential services that isn’t widely understood. The decision of where to host a website is often made on the spur of the moment with price the determining factor. However, who you choose as your web host...
YouTube SEO: 3 Tips
YouTube is a popular site. In fact, after Google, it is the second most visited site on the internet. However, it is also a crowded site with thousands of videos uploaded every minute. So how do you get your YouTube video to rank when there’s so much...
Optimize Your Google My Business Listing: 3 Quick Tips
A Google My Business Listing is an essential tool for every local business. And while it is a fairly simple tool to use, you should avoid simply claiming your listing and forgetting about it. Filling in only the basic information means you aren’t making the most of...
New Data Breach Legislation Explained
The deadline for the new PCI DSS regulations might have passed, but that doesn’t mean all businesses are compliant. If you’re not up to date with the latest PCI DSS, your systems may not be safe and your company could be subjected to fines. The question of what...
Importance Of Mobile Friendly Websites 2018
Fact: 57% of all web traffic is from smartphones and tablets. Fact: Mobile searches produce different results from desktop searches 80% of the time. Fact: If your website isn’t optimized for mobile devices you are losing business In 2018, a...
Are Bing Ads Worth It?
Who Uses Bing? There are people using Bing? Yes While it’s easy to assume that everyone is using Google, statistics show us that Bing has a substantial number of users and a growing market share (particularly in the US). Consider the following figures (source) There...
How Often Should I Rebuild My Website?
If your company has recently undergone a major rebranding, it’s likely a website redesign will be a part of that process. But what if it’s just business as usual? When is the right time to refresh or rebuild your website? Many articles will tell you that a website...
Why Is Link Building Important For SEO?
Like every aspect of SEO, link building has been through its ups and downs. The ongoing Google Penguin updates between 2012 and 2016 penalised websites that contained unnatural or unrelated links, resulting in a rethink of link building strategies across the globe....
